Testing and Optimization

Landing Page Techniques that Drive Higher Conversion

Landing Page Techniques that Drive Higher Conversion

Testing and Optimization
Today’s post is by Janet Driscoll Miller, the President and CEO of Search Mojo, a search engine marketing firm . She has nearly twenty years of marketing experience, and in addition to her work in search engine marketing, Janet has a background in marketing communications. She is a frequent speaker at marketing conferences and writes for several blogs and print publications. At Search Mojo we’re always looking for new and creative ways to utilize the capabilities of marketing automation software to help drive higher conversion rates for our landing pages and for those of our clients. Conversion is often driven by the effectiveness of the landing page itself. Some of the common landing page issues that affect conversion: Does the landing page keep the promise of the search ad?