Social Media Marketing

It’s Time to Audit Your Website’s Social Functionality (Checklist)

It’s Time to Audit Your Website’s Social Functionality (Checklist)

Social Media Marketing
I have recently been using LinkedIn and Pinterest more than Twitter and Facebook.  This didn’t happen for any particular reason, it just evolved from participating where my friends were more active. Because of this, I decided that I wanted to beef-up the feeds I was seeing from brands I liked on both of these sites. I figured I would do this by clicking on the Pinterest and LinkedIn Follow-Me buttons every time I was on an interesting brand’s website.  Simple plan, right? Wrong! Sample Follow-Me type buttons (image from contentmarketinginstitute.com): What I found is that many sites had one of the following issues: Links to socially share the content on the brand’s site, but no links to follow their accounts/content on these same social media sites Limited following links
Building a Kick-Ass Social Media Dashboard

Building a Kick-Ass Social Media Dashboard

Social Media Marketing
If you are tasked with building a social media dashboard to track your efforts, look no further than this post. I have built many dashboards over the years and as a personal resolution to making my job easier, I decided to cut to the chase and get to the metrics that matter most. That means cutting out the everyday metrics that litter and cloud up the social media manager’s real success story. Now I am not saying that tracking  followers, fans, sentiment, etc. is not important, but those are the vanity metrics that tend to give social media a bad name. These type of metrics are great indicators but they don’t really tie back to your business bottom line: driving revenue. With that being said here are the top metrics that I measure here at Marketo on a weekly basis. Referring Traffic
Social Works for B2B, So Get Over Yourself

Social Works for B2B, So Get Over Yourself

Social Media Marketing
It’s never going to stop. There are those that still don’t believe that social media is an effective strategy for B2B marketers and probably never will be convinced. And that’s OK. Those of us who do believe in social will keep pushing the boundaries of modern demand generation best practices while others will just continue to cry out in opposition until the last person listening turns out the light. I have absolutely no doubt in my mind that social media can be a tremendously effective strategy for B2B. I admit that I am in a unique position; I get to market to marketers. Being a marketer myself, I don’t see how that could get any better. But, I didn’t just wake up one day suddenly convinced. It took a tremendous amount of time and a lot of trial and error to find out what works fo
The Top Social Media Topics On the Minds of Real Marketers

The Top Social Media Topics On the Minds of Real Marketers

Social Media Marketing
In Marketo’s recent Social Marketing Rockstar Tour, we visited 15 cities to talk about implementing, executing, and measuring social strategy. We met marketing interns and CEOs and all levels in between; spoke to marketers from every industry; and networked with marketers from large companies with 10,000+ employees and small companies with fewer than 10. The common denominator? An intense interest in social media and a desire to learn how to use it more holistically in every marketing campaign. Every organization uses social in a different way. At each stop on the tour we collected insights from over 2,000 customer attendees on how they are using social in their marketing today, plus any tips and lessons that they have learned along the way. We have gone through each entry and have comp
6 Reasons Why Your Company’s Facebook Page is Unattractive

6 Reasons Why Your Company’s Facebook Page is Unattractive

Social Media Marketing
I am pleased to welcome Helen Nesterenko as today’s guest blogger. Helen is the founder of writtent.com. She enjoys helping businesses create content their customers and prospects will love. Can you believe that Facebook’s Timeline feature is nearly a year old? 12 months later, small businesses are still trying to figure out how to use the visually-driven and slightly complex design to its full advantage. One thing that’s clear is that if your brand page is ugly, it’s time for an overhaul. While content may be king, an image is still worth a thousand words, and potentially even more. According to a recent study by Fast Company, 44% of social media users are most-likely to engage with companies if you post visual content. Here is a list of things your company might not be doing on
5 Steps for a Most Excellent Google Hangout

5 Steps for a Most Excellent Google Hangout

Social Media Marketing
So you want to host a Google hangout? Before you get started researching and reading the countless number of eBooks and blogs that promise to tell you everything you need to know, let me save you a bunch of time. I have read the top posts out there and distilled all of the important stuff down to a simple five step process saving you time and frustration. Google+ is the sleeping giant of social media networks. It’s now boasting close to 400 million users and its effects on SEO are growing more important every day. Add in the ability to hangout virtually with anyone across the word and broadcast it live, and it’s quickly becoming an essential tool for the modern marketer. I have hosted many a Google Hangout over the past couple of months and believe me, it’s not the cakewalk that Goog