Scoring

The Next Big Thing in Lead Scoring: Big Data and Social Scoring

The Next Big Thing in Lead Scoring: Big Data and Social Scoring

Scoring
We are excited to welcome Ran Gishri as today’s guest blogger. Ran is the VP of marketing for Leadspace, a pioneer in social lead targeting. Ran has over 20 years of experience working for technology companies of all sizes and domains. An increasing number of CMOs view lead scoring, the process of ranking leads based on their sales-readiness, as a key component in their B2B marketing strategy. And for a good reason. Lead scoring done right can lift conversion rates and remove some of the all-too-common friction between Marketing and Sales. Most lead scoring techniques are based on a mix of demographic, firmographic and behavioral data. For example, if a site visitor reads your pricing page, signs up for a trial, and states she is an executive at a sizable company, the score woul