Professional Development

10 Essential Reads for the Modern Marketer: New Inspiration & Timeless Classics

10 Essential Reads for the Modern Marketer: New Inspiration & Timeless Classics

Professional Development
As a modern marketer it is vital to stay on top of current trends and brush up on forgotten or underutilized skills. In my last blog post I was asked by several folks what books I am currently reading and what books I recommend to become a better writer. As I mentioned, becoming a better writer starts with the basics, but you also need some inspiration and ideas along the way. I am constantly looking for new books to read and older classics I may have missed, so here’s a snapshot of the essential books that I believe every marketer should have in their reading arsenal. 1. Think Like Zuck – Ekaterina Walter – Ekaterina provides a fascinating look into the world of Facebook and Mark Zuckerberg, but the book as a whole is so much more than just that. She draws upon the five key princip
Going from Good to Great Marketing: Leading and Managing Change

Going from Good to Great Marketing: Leading and Managing Change

Professional Development
We have seen a huge transformation in marketing over the past 10-12 years. Buyers are now in control of when and how they access information during the purchase process. At the same time, marketers are constrained by tight budgets and are being asked to interact with buyers across a huge array of channels. All of these changes can prove to add up to numerous challenges, but they also open up new opportunities for marketers. Now more than ever before marketing is being seen as a revenue driver and marketers are finding that they now have a seat at the C suite table. But where do you start?  There are many changes that need to happen within the organization in order to keep pace.  During our Good to Great virtual event, Forrester presented on our keynote with our CMO Sanjay Dholakia and b