Modern Marketing

5 Marketing Lessons from Spinal Tap

5 Marketing Lessons from Spinal Tap

Modern Marketing
“This Is Spinal Tap” is a 1984 rock and roll musical “mockumentary” directed by Rob Reiner about the fictional heavy metal music band Spinal Tap. The movie satirizes the wild behavior and musical pretensions of hard rock and heavy metal musicians. It’s filled with pitch-perfect one liners from the band and cast of characters as they tour America and prepare for the release of their comeback record. It’s clearly not to be taken seriously, but one cannot deny that with a bit of creative thinking there are some very useful lessons learned for modern marketers. As a huge fan and someone who has seen this movie over a dozen times, I present to you five marketing lessons from the word’s loudest band. In the words of film maker Marty DeBergi, “Enough of my yakkin’. Whaddaya say, let’ boogie!”