Marketing Metrics

The 5 Key Marketing Metrics You Should Be Watching

The 5 Key Marketing Metrics You Should Be Watching

Marketing Metrics
b2bWe’d like to welcome Justin Gray as a guest blogger in today’s post. He is the CEO and chief marketing evangelist at LeadMD. The company helps businesses generate and manage leads better through marketing automation processes and technologies. He can be reached at jgray@leadmd.com. Marketing metrics often go wrong, so what’s the right way to go? It’s common wisdom that metrics are the foundation of successful marketing. Yet all too often B2B businesses focus only on measuring number of net new leads, a simplistic focus that ignores the growing complexity of the marketer’s scope. Today’s B2B marketers find themselves navigating a rapidly shifting landscape. They engage prospects sooner than ever before and often stay involved with them long after the point of purchase. The e
How to Measure the ROI of Marketing Programs – Marketo

How to Measure the ROI of Marketing Programs – Marketo

Marketing Metrics
Measuring the contribution that a given marketing program has on revenue and profits is the holy grail of marketing measurement. As a result, perhaps the most common question marketers ask is, “did this program (this tradeshow, this email blast…) deliver a return on our investment (ROI)?” This blog post is all about how marketers can answer this challenging question – and build a sensible framework for measuring the effectiveness of their decisions. Why Measuring Marketing Programs is Hard It’s easy to ask the question, “What kind of results do my programs deliver?”  However, determining the answer can be very difficult.  Some of the key challenges to marketing program measurement are: Knowing when to measure.  The money you invest today will have an uncertain impact at an uncertai