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He Ultimate Social Media Event Marketing Checklist [Infographic]

He Ultimate Social Media Event Marketing Checklist [Infographic]

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Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database. During an event social networks offer a unique opportunity to interact directly with your audience while empowering them to share and amplify your message. After an event, social marketing is a fantastic way to stay engaged and have the experience live on through sharing of photos, blog recaps, and session recordings. Being active on social networks before, during, and after your event is a no longer an option but is now expected by the attendees. Since events are in real time, attendees often use social networks to get...
The Social Marketer’s Urban Twictionary [Infographic]

The Social Marketer’s Urban Twictionary [Infographic]

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Ever wonder how a word gets into the Merriam-Webster dictionary? It’s one of the most popular questions facing their editors on a daily basis. The answer is quite simple actually: usage. Each day these editors devote several hours to scouring published text in search of new words to mark and record new words along with the appropriate context and insight into use and form. As a social media marketer I hear lots of new buzzwords on a daily basis. While I of course am not a linguist, I thought it would be fun to study a particular group of these social media subcultures. Twitter users are increasingly morphing the english language to describe their Twexperiences (hence the lingo). Now I cannot promise that you will completely understand or come to master this strange dialect. In fact,
The Magic Behind the Curtain: Marketing Automation Makes it All Happen [Infographic]

The Magic Behind the Curtain: Marketing Automation Makes it All Happen [Infographic]

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There are so many moving parts to today’s marketing landscape. Whether it’s thinking about how to build relationships with buyers, how to leverage the newest social media tool, or how to tie marketing effort to revenue, the modern marketer has a lot on her mind. How does she juggle the complex buyer journey with delivering results to the C-suite? Marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows to increase operation efficiency and grow revenue faster. Marketing automation can be the magic behind the curtain, the Wizard to the marketer’s Dorothy. Following the release of our Definitive Guide to Marketing Automation, this infographic shows the journey down the yellow-brick road to getting started with market
Make Way For The Agency of the Future [Infographic]

Make Way For The Agency of the Future [Infographic]

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The digital revolution has transformed marketing. With the changing buyer, budget pressures, new social channels, and content, marketers have to do more with less. And marketing automation has become the new must-have technology to help marketers increase their reach. Now marketers can nurture leads until they are ready to buy, send only the hottest leads to sales, and deliver results to the executive team. So what does that mean for the marketing agency? As an agency, you must look towards the new frontier. As marketing changes, agencies have to adapt too. They must be digitally focused and demonstrate ROI. Plus, agencies have to help their customers have a consistent presence across so many channels. And to do that, an understanding of technology is a must. The agency of the fut...