Event Marketing

How to Make a Splash With Twitter At Your Next Big Event

How to Make a Splash With Twitter At Your Next Big Event

Event Marketing
Being active on social networks before, during, and after your event is critical for optimal engagement. Since events are in real time, attendees often use social networks to get updates and to communicate with other participants in a live environment. But it is tough to know what to do on each social channel, and you need to make sure that you have your entire social marketing strategy really well hammered out well before you start promoting the event. If you need some help, check out our brand new Sample Social Media for Events Template. This fantastic template helps you outline your social strategy for all of the key channels. That way you can go into your event fully prepared. At Marketo, one of our favorite social media tools for events is Twitter, which is extremely powerful f...
Dominate Your Next Event With a Great Public Relations Strategy

Dominate Your Next Event With a Great Public Relations Strategy

Event Marketing
Great public relations can help your company break through the noise that can sometimes dominate a busy event. Remember, you are competing with many different companies for share of voice, and a solid PR strategy helps you get heard by prospects, customers, as well as important media outlets. You’ll need a different PR strategy based on whether you are hosting or sponsoring an event, but for both you need to formulate a solid plan. There are many things to take into consideration when creating your PR strategy. If you need some help laying out your plan, be sure to download our new Public Relations Strategy Worksheet for Events. (no registration required). Event Goals and Metrics Before any event, it is crucial to determine your event goals for PR. What are you planning on getting