Content Marketing

The Content Marketing Mashup of Writing, Business, and Passion

The Content Marketing Mashup of Writing, Business, and Passion

Content Marketing
I get asked quite frequently how I became a content marketer.  Not only is content marketing a newer role within an organization, but there has also been a lot of backlash against bad content marketing.  A lot of companies remain in the dark when it comes to making the right hire because it isn’t necessarily something you can major in. Choosing the right person to create your content is the difference between great content that inspires and bad content that sends buyers running in the opposite direction. If you decide to invest in content marketing as a strategy, you want to make sure you staff your team with the right mix of skills. So, who do you choose? Do you choose someone who is a writer, someone who is a content expert, or someone who is a marketer? I think you need a really
How to Create an Amazing Content Resource Center

How to Create an Amazing Content Resource Center

Content Marketing
Creating great content is only part of the content marketer’s challenge. Once you’ve become a frequent publisher of content, you still need people to find it and read it (and ideally share and link to it). Without an effective distribution and promotion strategy, your otherwise brilliant content will sit idle, unread and gathering dust. (And nobody wants that for their beloved content, right?) That’s why a thoughtful strategy for distributing and promoting your content is essential. This can include email promotions, paid advertising, social outreach, and so on.  But your website is the single most important tool for promoting your content. Why You Need a Content Resource Center The problem is: where do you put all your content? In the “old days” before the content marketing explo