It is just so sad to know that even up to this day some people still commit heinous crimes such as murders. Others even do it so easily and think that they can get away with the crime. Fortunately, modern advancements brought about ways on how to deal with such cases. Using phones, computers and other devices, it is not easy to track where people are, what they are doing and when they did it. But what if the device crashes and loses all the data that was captured? While this scenario applies greatly to police cases and solving crimes, it also applies to the regular cases of people such as writing important documents and articles in the computer, designing buildings, objects, machines and others or simply just storing pictures, videos and other important files. Having to lose files in a ...
The most trending aspect for investors today is Advanced Micro Devices, Inc. AMD stock. This is because excellent security is provided in the Electronics - Semiconductors that helps in making great earnings according to the Zacks Industry Rank perspective. With the need to maintain security across the wide board, Electronics - Semiconductors are taking place. According to current Zacks Industry Rank, AMD ranks 71 out of more than 250 industries which are making the best use of the micro devices when compared to other segments. According to Zacs researches, Advanced Micro Devices is doing pretty good. The firm is doing their best and making solid earnings. Over the past months, the statistics showcase loss of 3 cents per share to a loss of 2 cents per share, and the current year estimate...
As a modern marketer it is vital to stay on top of current trends and brush up on forgotten or underutilized skills. In my last blog post I was asked by several folks what books I am currently reading and what books I recommend to become a better writer. As I mentioned, becoming a better writer starts with the basics, but you also need some inspiration and ideas along the way. I am constantly looking for new books to read and older classics I may have missed, so here’s a snapshot of the essential books that I believe every marketer should have in their reading arsenal. 1. Think Like Zuck – Ekaterina Walter – Ekaterina provides a fascinating look into the world of Facebook and Mark Zuckerberg, but the book as a whole is so much more than just that. She draws upon the five key princip
The future of marketing is sitting at our doorstep. It’s up to you as a modern marketer to take the first step and optimize the way you market to customers and prospects. Marketing automation is the platform that will help you manage the workflow through this brave new world and its amazingness cannot be overstated. What does marketing automation amazingness look like? Customers and prospects who have more automated yet personalized experiences, a marketing department that is sourcing pipeline, a much more productive sales team, and a happy CEO who is experiencing more revenue with less effort. In order to reach a state of marketing automation amazingness you will likely need help. The important thing to remember is that you don’t have to go it alone. Marketo has created the Marketin
I have recently been using LinkedIn and Pinterest more than Twitter and Facebook. This didn’t happen for any particular reason, it just evolved from participating where my friends were more active. Because of this, I decided that I wanted to beef-up the feeds I was seeing from brands I liked on both of these sites. I figured I would do this by clicking on the Pinterest and LinkedIn Follow-Me buttons every time I was on an interesting brand’s website. Simple plan, right? Wrong! Sample Follow-Me type buttons (image from contentmarketinginstitute.com): What I found is that many sites had one of the following issues: Links to socially share the content on the brand’s site, but no links to follow their accounts/content on these same social media sites Limited following links
We have seen a huge transformation in marketing over the past 10-12 years. Buyers are now in control of when and how they access information during the purchase process. At the same time, marketers are constrained by tight budgets and are being asked to interact with buyers across a huge array of channels. All of these changes can prove to add up to numerous challenges, but they also open up new opportunities for marketers. Now more than ever before marketing is being seen as a revenue driver and marketers are finding that they now have a seat at the C suite table. But where do you start? There are many changes that need to happen within the organization in order to keep pace. During our Good to Great virtual event, Forrester presented on our keynote with our CMO Sanjay Dholakia and b
If you are tasked with building a social media dashboard to track your efforts, look no further than this post. I have built many dashboards over the years and as a personal resolution to making my job easier, I decided to cut to the chase and get to the metrics that matter most. That means cutting out the everyday metrics that litter and cloud up the social media manager’s real success story. Now I am not saying that tracking followers, fans, sentiment, etc. is not important, but those are the vanity metrics that tend to give social media a bad name. These type of metrics are great indicators but they don’t really tie back to your business bottom line: driving revenue. With that being said here are the top metrics that I measure here at Marketo on a weekly basis. Referring Traffic
I get asked quite frequently how I became a content marketer. Not only is content marketing a newer role within an organization, but there has also been a lot of backlash against bad content marketing. A lot of companies remain in the dark when it comes to making the right hire because it isn’t necessarily something you can major in. Choosing the right person to create your content is the difference between great content that inspires and bad content that sends buyers running in the opposite direction. If you decide to invest in content marketing as a strategy, you want to make sure you staff your team with the right mix of skills. So, who do you choose? Do you choose someone who is a writer, someone who is a content expert, or someone who is a marketer? I think you need a really
Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database. During an event social networks offer a unique opportunity to interact directly with your audience while empowering them to share and amplify your message. After an event, social marketing is a fantastic way to stay engaged and have the experience live on through sharing of photos, blog recaps, and session recordings. Being active on social networks before, during, and after your event is a no longer an option but is now expected by the attendees. Since events are in real time, attendees often use social networks to get...
We are excited to welcome Michael Boyette as our guest author today. Michael is the Executive Editor of Rapid Learning Institute and editor of Top Sales Dog Blog. The number-one issue in Sales and Marketing alignment can be summed up in three words: “These leads suck!” No matter how much effort Marketing puts into delivering high-quality, actionable leads, most salespeople remain convinced that marketing-generated leads are lousy. The problem usually isn’t the leads, however; it’s how salespeople follow up on them. Let’s look at a typical experience from the salesperson’s perspective. She gets 100 leads. Marketing promises that these leads are Glengarry Glen Ross golden. The tire-kickers have all been screened out. Each is an inbound lead from someone actively looking to b